THE NEW INTERNATIONAL IMAGE OF ARROCERÍAS ANTONIO TOMÁS S.L.
Bonarroz is a new corporate identity that Arrocerías Antonio Tomás has designed as the image for its international expansion.
Because of its presence in the international markets it was necessary to design a new corporate identity that can be pronounced, reproduced and communicated, and in line with the world’s gastronomy.
The name of Bonarroz has two key concepts of the philosophy of Arrocerías Antonio Tomás: quality and rice.
The double “RR” distinctly suggests the Spanish culture.
Yet it is not only a conceptual proposal, it is the commitment of Arrocerías Antonio Tomás to constantly improve the quality standards, to innovate in the production and to stay faithful to the spirit of traditional farming.
Bonarroz is gourmet gastronomy, it is true rice from Valencia.
Bonarroz is Paella
It is the good rice!